Behind the Brand
To Be was created from a simple belief: the smallest moments can hold the most meaning. What began as a desire to care for sensitive skin evolved into a way of living—one rooted in presence, intention, and the gentle rhythms of island life.
Through handcrafted self-care, we invite you to slow down, reconnect, and turn everyday routines into moments that feel like a vacation.
Watch the video for a deep dive into the "WHY" of To Be.
Made in Hawaiʻi and handcrafted with intention, our products are designed to support daily rituals that nourish both body and soul.
We believe self-care isn’t about doing more—it’s about doing less, more meaningfully. From thoughtfully sourced ingredients to mindful production practices, everything we create is guided by our commitment to simplicity, integrity, and care—for you and the planet.
This is where our mission, values, and commitments come to life.
To bring you mindful living through island-inspired self-care rituals. We craft pure, intentional products that transform daily routines into sacred practices. Every To Be Hawai'i product is an invitation to slow down, connect deeper, and embrace the natural flow of island living.
Like gentle island breezes and rhythmic ocean tides, we believe true beauty flows from moments of stillness and intention. Our products are more than skincare - they're your daily invitation to pause, breathe, and find peace in life's simple pleasures. Whether you're greeting the sunrise, feeling salt air on your skin, or creating your evening ritual, To Be Hawai'i is here to elevate your everyday moments into opportunities for deeper self-connection.
Eco-friendly, plastic free, re-usable and recyclable packaging
Made with organic, natural ingredients and naturally derived ingredient.
Cruelty free & Leaping Bunny certified. No animal testing from source to bottle. Ever.
COMPLETELY HANDCRAFTED FROM START TO FINISH
Bringing you luxury handcrafted products for the ultimate in self care.
All of our skin, body and haircare are handcrafted in small batches to ensure quality. Every ingredient is researched: from where it is sourced to how it is processed. Each ingredient is chosen based on its naturals properties that will contribute to the overall performance of the products. No fillers. Nothing synthetic. Just pure unadulterated natural goodness.
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