From the land with love.

At To Be, we believe that what you put on your skin should be as pure and alive as the islands themselves. Our products are handcrafted with botanicals and ingredients grown by local farmers who share our values of sustainability, care, and connection to nature. Each partnership helps us honor the land, uplift our community, and bring you skincare that’s truly farm to skin.

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Maui Gold Pineapple

Located on the rolling hills of Haliʻimaile, Maui Gold Pineapple Company grows some of the sweetest pineapples in the world — ripened under endless sunshine and cared for by generations of local farmers. We use their fresh, golden fruit in our handcrafted creations, bringing a touch of Maui’s natural sweetness to your daily rituals. Beyond sourcing, we love visiting the farm, touring the fields, and learning about their deep commitment to sustainable agriculture and community. It’s a partnership rooted in aloha — from the land, to our hands, to your skin.

Ali`i Kula Lavender Farm

High on the slopes of Haleakalā, surrounded by misty air and rolling lavender fields, Ali‘i Kula Lavender Farm is a place of peace and inspiration. We’re proud to partner with this iconic Maui farm, using their fragrant lavender in our skincare and co-creating exclusive products available only in their boutique. Each visit reminds us why we do what we do — to craft with intention, honor the land, and infuse every product with the calm, balancing energy that this beautiful farm embodies.

Maui Ku`ia Estate Chocolate

Nestled in Lahaina, Maui Ku‘ia Estate Chocolate crafts award-winning chocolate from sustainably grown cacao and a deep commitment to community. We use their rich, velvety chocolate in our Ku‘ia Chocolate Lip Butter and in the research and development of future chocolate-inspired creations. Partnering with Maui Ku‘ia allows us to celebrate local craftsmanship and share a taste of Maui’s sweetness through our self-care rituals.

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