Aloha! Nice to meet you.

The journey started in 2017

Founded by Karli Rose

Karli Rose has over 25 years in the spa/salon business. She is a certified Holistic Practitioner,  is a licensed massage therapist, Second degree Reiki certified, esthetician, licensed cosmetologist, & certified organic cosmetic formulator.  Making people, especially women, look and FEEL beautiful about themselves is her number one priority. A advocate for self acceptance, she has become an international speaker bringing awareness to the importance of your daily rituals and overall well being through self care.

Two palm trees on a gray circle with a white background

Having sensitive skin, Karli became increasingly aware of the ingredients in her everyday skin and hair care products. Working in the salon environment was always a struggle due to all of the synthetic ingredients. It has been a long time dream of Karli's, to bring a high quality professional skin and hair care line to YOU that was truly natural with no synthetic ingredients and performs like salon quality products.

The To Be Balm Squad

Dropping aloha, one balm at a time.