Well aloha & nice to meet you!

The journey started in 2017 with

Karli Rose

Karli Rose has over 25 years in the spa/salon business. She is a certified Holistic Practitioner,  is a licensed massage therapist, Second degree Reiki certified, esthetician, licensed cosmetologist, & certified organic cosmetic formulator.  Making people, especially women, look and FEEL beautiful about themselves is her number one priority. A advocate for self acceptance, she has become an international speaker bringing awareness to the importance of your daily rituals and overall well being through self care.

Having sensiitive skin, Karli became increasingly aware of the ingredients in her everyday skin and hair care products. Working in the salon environment was always a struggle due to all of the synthetic ingredients. It has been a long time dream of Karli's, to bring a high quality professional skin and hair care line to YOU that was truly natural with no synthetic ingredients and performs like salon quality products.

The To Be Balm Squad

Dropping aloha, one balm at a time.

Karli Rose

Founder and creative director. Formulator, marketing department, and any and all hats that need to be worn.

Michael

Co-owner and maufacturer. Literally every item you order is made by him. (and he's Karli Rose's hubby)

Woman in a white blouse with black patterns standing behind a counter in an office setting. Woman in a white blouse with black patterns standing behind a counter in an office setting.

Mina

Online order Queen. Packs your orders and writes notes of aloha. Labels and packages our handcrafted products.

Person standing in a kitchen or storage area with shelves and appliances. Person standing in a kitchen or storage area with shelves and appliances.

Kaitlyn

Packaging All Rockstar. Labels and Packages like a machine and fulfills wholesale orders.

Woman in a white shirt waving at the camera with a color wheel and posters in the background Woman in a white shirt waving at the camera with a color wheel and posters in the background

Danell

New Balm Squad addition! Packs, Labels, Fulfills. A little bit of everything plus some social media game too.

Woman standing outside a building with a street and palm trees in the background Woman standing outside a building with a street and palm trees in the background

Peggy

Sales rep and account manager for Maui. You will also see Peggy working our pop-ups through out the year.